Company
Toyota
Toyota Material Handling Australia (TMHA) is a leading provider of forklift trucks, warehouse equipment, and material handling solutions. As part of the global Toyota Industries Corporation network, TMHA combines Toyota's renowned quality with local expertise. When TMHA transitioned their product offering from Husky to Takeuchi, they needed a trusted partner to execute a comprehensive rebrand across their fleet and facilities.
Project Scope
- Fleet rebranding across Moorebank, Unanderra (NSW) and Dandenong (VIC)
- Complete removal of existing Husky branding and brand new Takeuchi identity
- Comprehensive upgrade of all fleet vehicles and building signage
- Establishment as preferred supplier for ongoing branding needs
- Coordination of multi-location rollout while maintaining operational continuity.
Project Objectives
Establish Connecting Brands as TMHA's trusted branding partner while executing a seamless brand transition.
- Achieve preferred supplier status for all fleet and facility branding
- Successfully migrate from Husky to Takeuchi without business disruption
- Ensure consistent brand presentation across all three locations
- Deliver Toyota-quality standards in every application
- Build long-term partnership based on trust and reliable service.
Welcome to Connecting brands, the brand guardians behind Australia's most recognisable vehicle fleets.
Our Approach
Our relationship with Toyota Material Handling Australia exemplifies the power of trust-based partnerships. Years of industry experience have enabled us to understand TMHA's specific requirements and quality standards. We've established strong communication protocols that ensure clear project briefings and prompt delivery. Our approach emphasises rapid turnaround times without compromising quality – understanding that fleet vehicles are essential business assets. Every project adheres meticulously to Toyota's exacting standards and Takeuchi brand guidelines.
Key Deliverables
- professional vinyl application and graphics
- Building signage updates across all three operational locations
- Ongoing fleet management and new vehicle integration services
- Signage reflecting new brand partnership
- QA and after-sales support maintaining brand standards
- Rapid response service for urgent branding requirements.
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"Working with Connecting Brands on our complete rebrand from Husky to Takeuchi has been outstanding - their industry experience and understanding of our operational needs made the transition seamless across all our Moorebank, Unanderra, and Dandenong locations. They've consistently delivered quick, professional fleet branding for over 100 vehicles while maintaining the quality standards we expect as part of the Toyota family. The trust we've built through years of reliable service has made them our preferred supplier for all branding needs, and we know we can count on them to represent our brands with excellence every time."
Toyota Material Handling Australia
