Company
DHL
DHL Group is a global leader in logistics with an international service portfolio spanning mail delivery, express shipping, freight transport and e-commerce solutions. This project exemplified collaborative excellence, working through established relationships with Sydney City Toyota and Chatswood Toyota to transform 40 vehicles into iconic DHL-branded fleet assets. By combining premium painting techniques with precision wrapping, we created a fleet that stands apart in the competitive logistics sector.
Project Scope
- Apply iconic DHL wrap design to 40 vehicles across NSW and QLD
- Paint strategic vehicle parts in authentic DHL yellow for premium differentiation
- Source materials internationally to ensure perfect colour consistency
- Coordinate complex third party partnership between DHL and Toyota
- Create durable finish that exceeds standard wrapping longevity.
Project Objectives
Deliver a premium fleet transformation that elevates DHL's brand presence while managing multiple stakeholder relationships
- Achieve 100% brand consistency across expanding Australian fleet
- Create striking visual impact that enhances street presence
- Ensure superior durability under Australia's demanding conditions
- Perfect DHL yellow colour matching on every vehicle
- Successfully coordinate installations across multiple states and partners.
Truly connecting brands through premium fleet solutions that set new industry standards
Our Approach
Managing a three-party partnership required exceptional communication and coordination. We established clear protocols between DHL, Sydney City Toyota, and Chatswood Toyota, ensuring seamless collaboration throughout the project. Our innovative hybrid approach combined strategic painting with precision wrapping – sourcing premium yellow materials from America to guarantee perfect colour matching. This technique created a distinctive fleet appearance that differentiates DHL from competitors while ensuring superior durability and longevity.
Key Deliverables
- Complete brand transformation for 40 Toyota Hiace vehicles
- Hybrid painting and wrapping using US-sourced materials
- Perfect colour consistency across NSW and QLD installations
- Professional three-party project management and coordination
- Enhanced brand visibility through distinctive painted elements
- Premium finish reflecting DHL's commitment to excellence
- Reduced maintenance requirements versus wrap-only solutions.
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"Working with Connecting Brands on our 40-vehicle fleet transformation was exceptional - they seamlessly managed the complex three-way partnership between DHL, Sydney City Toyota, and Chatswood Toyota with clear communication and professional expertise throughout. Their commitment to perfection was evident in every detail, from sourcing premium yellow materials internationally to ensure identical results, to delivering flawless painted and wrapped finishes that truly set our fleet apart. The end result exceeded our expectations with 100% consistency across all vehicles, and we couldn't be happier with how our DHL-branded fleet now represents our brand across Australia."
DHL
